CS-PP:Module III-Strategic Management.

CS-PP:Module III-Strategic Management.

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CS - Professional Programme OF Module III FOR Strategic Management, Alliances and International Trade

 CS - Professional Programme: Module III : Strategic Management, Alliances and International Trade


CS_PP :: Professional Programme 
Paper 5 : Strategic Management, Alliances and International Trade
[One paper: Three Hours – 100 marks]

Level of Knowledge:

Working knowledge


To develop the basic understanding of the students about the concepts, techniques and processes relating to strategic management, alliances as well as International Trade and treatiesincluding World Trade Organisation.

Detailed contents :

Part A : Strategic Management (40 Marks)

1. Nature and Scope of Strategic Management
  Concept; role, functions and processes of strategic management in globally, competitive and knowledge-based environment.
2. Environmental Scanning and Internal Appraisal Analysis
(a) Identification of external variables - economic, technological, legal, political, socio-cultural and, global; industry appraisal analysis and forecasting; synthesis of external factors;
(b) Internal scanning of the firm;
(c) Tools and techniques of strategic management –SWOT analysis, situational analysis; Gap analysis, impact analysis, value chain analysis; business process re-engineering.
3. Planning and Formulation
  Formulation of Corporate vision, mission, goals and objectives; developing strategic alternatives, evaluations of alternatives, selection of best alternative; strategic planning vis-� -vis tactical planning; Strategic models for optimal decision–making.
4. Implementation and Control
  Strategy implementation; developing programs, budgets and procedures; strategic control; managing strategic changes.
5. Review
Performance Evaluation - criteria and challenges
6. Risk Management
  Meaning, objectives and significance; types of risks; measuring the trade off between risk and return; control and management of business risks.
7. Management Information Systems
  Concept, elements and structure; approaches of MIS development; pre-requisites of an effective MIS, Enterprise Resource Planning (ERP).
8. Internal Control Systems
  Meaning, definition, objectives, classification, scope and limitation of internal control; steps and techniques of internal control systems.

Part B : Strategic Alliances (20 Marks)

9. Nature and Scope
  Meaning, types and stages; integrating alliances into corporate strategy; cross cultural alliances; implementation and management of strategicalliances.
10. Foreign Collaborations and Joint Ventures
  Industrial Policy; Foreign Investment Policy; kinds and negotiation of collaboration and joint ventures, drafting of agreement, restrictive clauses; Indian joint ventures abroad – Indian experiences.

Part C : International Trade (40 marks)

11. International Trade and Treaties
  Concept and Theories of International Trade, Institutionalisation of international trade, establishment of World Trade Organisation; Economic Blocks and Trade Agreements such as ASEAN, EU, SAPTA, NAFTA etc.; India’s Free Trade, Economic Cooperation and Partnership Agreements.
12. Anti-dumping, Subsidies and Countervailing Duties
  WTO agreements on anti-dumping; safeguard measures; subsidies & countervailing duties; Regulatory Framework and procedure in India.
13. Settlement of Disputes under WTO
  Rules, regulations and procedures relating to settlement of disputes under WTO.                   BACK


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